It's not really ABOUT Instagram as much as it's about Facebook wanting to be like Disney. In other words, by owning multiple brands and platforms that people are using around the world across their mobile devices, Facebook is able to own your time. (This is especially important because Facebook tried, and failed, to produce a "Facebook Phone" with AT&T an... (more) I know the basics of business and I know what marketing is.
What will happen? I don't think Facebook will change the course here. Not based on the people there I spoke with. They hooked everyone on the product and now they're going to make you pay. And I suspect, those rates in exchange for visibility are only going to get more expensive over time, not less.
So what does that mean for brands? Totally depends on t... (more)